Lego House Collateral

Lego House is located in Denmark and provides an amazing experience for people of all ages. They are currently looking for ways to increase their revisits as well as promote their grand opening in New York. If I was hired to take on this project, I would have designed a newsletter and VIP club that people can subscribe to so they can stay engaged with Lego House. I chose a retro theme with color halftones in order to appeal to adults as well as children. I feel like it gives adults a throwback to the past and makes them feel young again.